Seeing Your Writing Business Through Your Clients’ Eyes
A version of this article originally appeared on 1099.com.
If businesses viewed their marketing campaigns through their prospective clients’ eyes, we wouldn’t have telemarketers, door-to-door salesmen, and slogans like “Lucky Supermarkets: We’re Lower than Low.” Maybe big companies with money bursting out their wazoos can spend their way past client myopia, but if we freelance writers …
Feb 11, 2009 Writing
