FOLIO Magazine’s 115 Magazine and Media Predictions for 2010
FOLIO: reached out to a wide selection of magazine/media industry professionals — publishers, editors, chief executives, dealmakers, bloggers — to channel their inner Nostradamus and work up some predictions for 2010. Which magazines will survive? Which won’t? Which technologies will propel the industry next year? What are the keys to staying in business while hopefully making a profit in the process? Read what they say in FOLIO’s 115 Magazine and Media Predictions for 2010. [lf]
Hmmm – now the most interesting part will be to see what actually comes true next year
I was surprised that more of the industry gurus did not address or at least explore the concept of the “pay wall.” Harry McCracken referenced it in passing, but that’s about it. While I am not always a fan of this model, I do think it is relevant and even necessary for very specific niche content providers. I also think it helps in the online branding of certain “old media” institutions that have traditionally experienced difficulty gaining traction on the web. “Free” doesn’t always mean “better.”
nice find.