I’ve been reading Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath. It’s a fascinating look at how we tend to make decisions with our emotional minds rather than with our rational minds, and how we can unite those two minds to create big changes.
One of the ideas for …
Mar 29, 2010 Advice, Interviewing, Marketing, Motivation, Query letters, Writing
Or have you?
Last week a writer friend forwarded me a press trip invite she’d received (and declined) and wondered if I’d be interested in following up with the host since I had some interest in the locale. I gave the invitation a quick read. It seemed like a personal invitation, and the trip host claimed …
Mar 25, 2010 Advice, Public relations, Rants, Writing
I’ve been getting a lot of questions about sources lately, so I thought I’d post this article I wrote for Writer’s Digest a few years ago. One resource I don’t talk about in the article is Help a Reporter Out (HARO) because it didn’t exist when I wrote this piece. HARO is another good resource.
You …
I thought this post from 2006 was worth another look. Enjoy!
A couple of things happened today that inspired this post. First, someone posted on a forum for professional writers asking for tips on how to get started as a freelancer. This, of course, caused many pro writers to become PO’d. (Why expect professionals to spend …
Last week I led a free teleclass on building relationships with writers that included a lengthy Q&A session with participants. I was amazed at how many of the writers’ questions I could answer the same way. For example:
“I want to write for a magazine but I can’t figure out if they use freelance. What should …
Mar 15, 2010 Advice, Editors, Marketing, Motivation
