You Ask, I Answer: When Can I Send My Query to a New Market?
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Nina asks: I submitted a pitch to a major magazine today. How long do I wait before sending it to a different venue? (That is, assuming they don’t immediately send me an acceptance…)
I personally send simultaneous submissions to editors I haven’t worked with before and follow up after two to three weeks. If I were sending a query to one editor at a time, I would follow up after two to three weeks and ask if there’s any interest or if I should pitch it elsewhere. If I got no response in another week, I’d then send it on to the next editor on my list. That’s just me, though; you might find that a different timeframe works for you.
Also, if you send queries one at a time, be sure to prioritize your markets so you’re sending your idea to the most desirable market first, second most desirable market second, and so on. Nothing stinks more than to sell an article to a third-tier magazine and then find out that a dream magazine wants to buy it and you’ve already sold the rights! I even do this if I’m simultaneously submitting: I’ll send the query to group A, then group B, and so on.
I hope that helps! [lf]