You Ask, I Answer: What Should I Blog About?
I answer your burning freelancing questions on the blog. If you have a question, e-mail it to me at firstname.lastname@example.org. Have a lot of questions? Consider signing up for a phone mentoring session.
Stacy asks: What should I blog about? I’ve thought about having a blog about my freelance journey, but I’m afraid it may be boring. Plus, I find it hard to write about myself. I’ve also thought about having a blog about short story writing, which I also pursue, but I haven’t had anything published and am far from it. But I’m afraid that editors and businesses won’t be interested in reading anything about that.
My initial reaction is that if there’s nothing right now that stands out to you as a good topic, and nothing you feel passionate enough about to blog about, why not hold off on the blog? It’s not like it’s imperative to have one. You could always just have your bio, portfolio, etc. on your website until you feel ready to blog.
Don’t get me wrong — I think having a blog is a great way to show prospective clients and editors what you can do, and I recently landed a client who saw my blog listed in the Top 10 Blogs for Writers contest. And having changing content on your site (in other words, a blog) will help you in search engine rankings.
But blogging is a huge commitment…I post two to three times a week every week, and have done so for the past five years. That’s over 600 posts on one subject! You don’t necessarily need to post so much, but you do need to post consistently. If you’re not passionate about what you’re writing about, it’s hard to stay consistent over the long haul, and nothing is worse than a stagnant blog that hasn’t been updated in months. You also need to publicize your blog to attract readers and links — incoming links are another way to boost search engine rankings — and it’s easy to fizzle out on that if you’re not committed to and motivated by your blog and your topic.
I’m not recommending that you forgo blogging for good — just until you hit upon a topic that you know you’d love to write about regularly.
I hope that helps! [lf]