The Renegade Writer

What Should I Charge for Write Your Way Out of the Rat Race…And Step Into a Career You Love?

I SO appreciate the many comments I got on the three potential cover designs for Write Your Way Out of the Rat Race…And Step Into a Career You Love. I’ll be posting the final design when it’s ready.

And if I can impose on you a little more today, I have a very important question to ask you.

I’m trying to decide on a price for Write Your Way Out of the Rat Race, and thought that instead of taking a wild guess, I would ask what you think.

I’m torn between charging low — like under $10 — and charging a more premium price like $29. Here are my thoughts.

The higher price:

  • The book will include exclusive bonus downloads from Copyblogger, Jon Morrow at Boost Blog Traffic, Bamidele Onibalusi at Writers in Charge, and many more thought leaders.
  • Write Your Way Out of the Rat Race has the potential to help readers break free of the 9-5 and make a full-time living as a writer — that’s a lot of value!
  • I’m expecting the Kindle version of the book to be 200+ pages packed with information, with links to many additional resources — some free (like e-books and blog posts) and some paid (like books).
  • My target audience is writers with 9-5 jobs, so I’m assuming they can afford the higher price for the value they’re getting.

The lower price:

  • At $10 or under, I’ll be helping more people.
  • Truthfully, I know that at prices over $10, you get a lot of pushback from potential readers.
  • At under $10, I can sell in volume instead of selling a more expensive product to fewer people.
  • If you charge more than $9.99, Amazon takes a way bigger commission.
  • If I charge less, I can get more readers and hopefully those many readers will be interested in taking one of my e-courses.

So…what do you think? I’d love to hear your thoughts on the pricing. What would you be willing to pay, and why? Please post your thoughts in the COmments below.

Thanks so much for all your help with this book. I’m so excited about this project I can’t even say!

Aug 29, 2013 Help us!

148 Responses

  1. kari says:

    personally, I wouldn’t pay $29 for a book. There are other books out there with similar promises that would cost less. I’d be drawn to them first if your book was $29.

    • Thanks, Kari! So what price WOULD compel you to buy the book? :)

    • Bill Cornell says:

      Morning Linda,

      I believe that $29 is a good price for the amount your giving. I also believe that you should make it available in PDF so people can print the various chapters at home.

      Any book that will help people secure their livelihoods or at least give them confidence in this day and age is worth it’s weight in gold. And, it’s been my experience you offer a good value.

      Bill

  2. Heather says:

    This question is a little problematic since I know the advice in that book would be awesome and worth the money, but I’m familiar with your work. Maybe something in between $10 and $29? Sorry if that’s not helpful!

  3. Lisa says:

    Why not charge something in between? $29 seems high for an e-book and $10 seems a little low. What about something around the $13-$15 range? That’s more in line with a paperback price.

    • Gwynneth says:

      Lisa beat me to it. Why waffle between ends of the spectrum? You’ve already established yourself with the Renegade Writer books, you’re a known quantity but you don’t want to turn off potential customers–definitely go with the compromise. If I were a newbie starting out, $29 would make me hesitate. However, $15 – well, that’s a sum I’d consider investing. If I liked the book then it would be great value for money. If I hated the book, then it’s only $15, or a couple of coffees at Starbucks. :)

  4. Sandra says:

    Can you clarify why it needs the higher price to be associated with some of the influential bloggers out there? Sorry, I don’t follow that part.

    I’m not a fan of giving away commission so I’d lean towards $9.99. Yes, your target readers can probably afford more but as Kari said, there are many books that cover this topic. And you’d spread your reach at the lower price.

    • Thanks! My point was just that I have a lot of QUALITY freebie bonuses.

      Can you tell me the names of some other books that cover all the aspects of leaving your job to freelance — such as whether and how to tell your boss, how to make time to write when you work a 9-5, etc. — as well as the details of how to break into different writing niches? Or, any books that just cover the “leaving your job to freelance” aspect? If there’s competition out there I want to read it to make sure my book is different and better! Thanks so much.

  5. I would pay $29 for it; the content alone is worth that much. The premium add-ons put it over the top.

  6. Janet says:

    I would definitely go with $10. You’d get more volume, as you said, plus Amazon will take a smaller commission. Those are pretty good reasons. Also I think people still look for bargains at Amazon. Good luck, Linda – I’ll buy it!

  7. Paul says:

    Yes Linda,
    That is the numbers’ game. With your kind of audience and products, I would suggest a lower price,reaching many. These will be potential for the other products on offer.Good strategy, I bet
    PaulM

  8. Stu says:

    First question: Is Amazon your target marketplace? It’s a great place to be and has a ton of automated marketing. If so:
    $10 X .7 = $7.00
    $30 X .3 = $9.00
    With a $2 difference in what you’re making per copy, the benefits of the cheaper price far exceed the benefits of the higher price.

    If you’re looking at affiliate marketing the book, then Amazon income isn’t a factor. Affiliates aren’t going to bother marketing a book at $10. Even if you’re giving them 50%, they’re marketing for a $5 commission. As an affiliate marketer, I’m not putting that much effort into it.

    Going Amazon? Go cheap.
    Going affiliate? Go higher.

    A final thought: Would it be possible to have a separate add-on purchase for the downloads (which could be another 70% commission? Or better, “write a review for the book and get a bonus download”?

    -Stu

    • Yes, I had the same thoughts…I could affiliate sell it, but then I’d probably have to ditch the Amazon idea because I’m assuming my affiliates wouldn’t want the competition. But Amazon is where I’d attract readers who haven’t already heard of me.

  9. That’s a tough one. Although I’d be very hesitant to spend $29 for a book (as the mother to 3 kids–every penny counts), you make a strong argument for charging that much with your bonus content. (But as a subscriber to Copyblogger already, I’m not sure that would personally sway me.)
    Under $10 seems low considering all the work you are putting into the book, especially if the reader can really benefit from its content.
    I’d say anything under $16 would get my attention.

    • Thank you! About Copyblogger…would you believe they’ll be offering one of their Authority lessons to my readers as a freebie? I’m not sure what they’ll be charging for the full course but I think that’s a pretty epic bonus!

    • Lynne says:

      There’s no question in my mind that the book will be _worth_ $29.

      Also, I have personally purchased many books in this topic area in both price points. In the case of some of these books, I’ve purchased several copies to give as gifts to other people.

      That said, I agree with Christina that $16 or below would work in your favour.

      Why? Most of the $29 books in the freelance field I’ve seen are short pieces of fluff and quackery. The books in paperback range (say, $8-16 or so) tend to be more serious and useful.

      If I were not already familiar with your work, I’d be leery of buying another of the $29 books, and I can’t imagine that I’m the only one whose experience is like this.

      • Ooh, I know what you mean. There are a lot of “premium” e-books where self-proclaimed experts spout platitudes they leaned on blogs. They know more about launching than teaching/writing!

  10. MJ says:

    Disclaimer: I have NO idea what the sweet spot is. That said, I don’t particularly like either option. I’m with Heather: somewhere in between. You have a name and a following, and you can command more than $10. I think people would think long and hard before plunking down $29.

  11. Ruksana says:

    How about doing a ‘pay what you will’ like you did with your e-course and suggest a pricing range you would appreciate folks paying for your hard work helping them out? If your book is informative and has actionable pointers that will help me in my career then paying under $30 for it does not seem like too much really.

    • Y’know, I was thinking that myself! Amazon won’t let you do that, but if I charged under $10 on Amazon, then when I sell the PDF and e-book versions through my site I could make it “Pay what you want over X price.” Could be an interesting experiment.

  12. Doreen says:

    I’d never pay $29 for a book, personally unless it was an obscure academic text.

  13. Jamie says:

    I think $19.99 could be a good compromise.

    • A Swirl Girl says:

      Bingo! I’m with you on that price. I agree that the content will be fabulous, and the freebies make it even more so, but in the current e-book and hardcover book market, $29 seems like A LOT. I’d pay $19.99 (and that’s the most I would pay), but as Doreen said above, I would not pay more than that unless it was for an academic textbook, Bible, etc. I also believe offering an extra freebie for a review is a excellent idea.

  14. I’d probably stick with the $9.99. I wouldn’t want Amazon cutting into my profits. Also, I wouldn’t necessarily count on full-time workers having more cash to spend. If someone is contemplating the leap from security to the unknown fate of their heart’s desire, they may look more favorably upon the lower price as a valuable, affordable investment. What have they got to lose?

  15. Jeff Curren says:

    I def think 9.99 is better. At any income level the lower price is more attractive and will sell more books. Better to get some money from more people than none at all from many at 29.00. You could consider breaking the info into smaller chunks of information and selling for 9.99 in separate volumes or with less features.(not good for your best customers).
    You could also create 2 levels of service, 1 for ‘premiere’ clients and 1 for ‘regular’ clients. Premium paying less and regular paying more.
    I would still consider less than 29.99 to 19.99 instead if u can afford that.

  16. Linda, what you are offering is truly wonderful, and you have many good ideas. However, there are so many works out there that cover this topic, and unless you have something like a guarantee of success, these days folks will not pay much for advice. I agree with Stu, above, re: keeping things low and affordable. In this case, charge as little as possible and keep this at a price high school kids can afford. IMHO. Cheers!

  17. Christine says:

    I wouldn’t pay $29 for a book. I think you will sell a lot more at under $10 and help more people.

  18. Tina says:

    I have a hard time paying more than $9.99 for an ebook, no matter what it promises. I’d definitely run for the hills at $29.

  19. Tanya Adams says:

    I really think something in between $10 and $29 is a good option since you have all the bonuses. I’d say $14. I’d buy that!

  20. Originally, I was thinking that mid range, around $15 would be acceptable. Then I read some of the comments in this post. I’d like to point out that Stu makes excellent points.

    The conclusion? Please everyone, and give it away at a steal for $9.99 and optimize both your profits, your readers, and your reach.

    Remember, times are still tough, for many people, and those who’d be buying your book obviously want to learn how to earn. Think of your readers, Linda. They’re number one!

  21. Lisa says:

    My vote is $9.99. Since I know you, I know it’d be worth a lot more, but if I didn’t know you, then I’d never consider an ebook on Amazon over that standard price.

    However, I do NOT think you should go below $9.99 on Amazon. I always assume anything listed below that is self-published crap (and I don’t at all mean to imply that self-published = crap…but on Amazon with authors I don’t know, I tend to assume that because, well, there’s just too much selection and I’m usually looking for reasons to talk myself out of buying more books. Plus I’ve bought way too many $3.99 and $5.99 books on Amazon that WERE crap).

    Oddly enough, if I saw it on a landing page instead of Amazon, then $27 would sound like a steal. But that’s because I’d be a warm customer — I landed at that page somehow through a recommendation I trusted.

    On the other hand, how many cold customers are you likely to get via Amazon anyway? I may have just talked myself into thinking you should go with a higher price. :)

    • Haha…I DO plan on also having a landing page where people can buy the book in PDF format or in .mobi for their Kindle…and I can also direct them to Amazon if they prefer.

      I think I could get a lot of cold customers via Amazon…if I have a good launch that can push the book close to the top of the rankings where more people will see it.

  22. Chiara says:

    Linda, just want to make your target clear: Your readers who do freelance writing on the side but want to do it full-time, correct?

    I gather they are exposed to many similar resources out there. All of them promise building a full-time income, too (not a side business)

    I guess what I need to know is what makes your book different or if you are targeting a different market

    • That is right! My experience is that there a lot of books on making a living writing (I’ve read most of them), but none that give the nitty gritty on actually writing while you have a job, how to decide whether/when to tell your boss, how to save up the money to make the transition, etc. — as well as the details on how to break into different kinds of writing. But if you know of any books that cover the former for writers, I want to know so I can make sure mine is different and better!

      • Chiara says:

        Linda, no I don’t. I just made the jump. Heh.

        But in this case, I think 29.99 is a bargain. Our generation is so spoiled. That the information is there is not enough anymore…

        We want it laid out, in order, and stuffed into our brains. Looks like that’s what you have. :) That to me, is the value in the book; not the interviews, the 200+ pages, or the fact that they can afford it. :)

        So yeah, if the benefit is clear, I think 29.99 is totally fine.

  23. Barb Johnson says:

    So many great comments on here already. I agree with many of them. I’d never pay $29 for an ebook.
    The only book I’ve purchased for more than $29 is my Bible, print edition.
    $9.99 is so much better and you can get it in the hands of people who really can use it.

  24. Tee-Dub-Ya says:

    Quite the Quandary. I think most would hesitate to pay the $29. Just because someone has a 9-5 job doesn’t mean that they are making good money, nor that they have extra cash.

    I like the idea of a “pay-what-you-will” setup… above $10, of course! Or an extra charge for the add-ons. If one reads the book, likes what they’ve read and want more, then they may be willing to pay for the additional info. Good luck!

  25. Lisa says:

    Oh wow, I just saw someone else’s comment about a guarantee of success. Linda, you should totally think about offering some kind of guarantee (more than the standard money-back guarantee). I don’t know what exactly, but you are such a BRILLIANT teacher…I feel like there’s definitely something you can guarantee readers will achieve/accomplish/learn if they read the book and do the work. At the very least, something like they’ll be generating salable ideas and they’ll have a list of 10 great markets to target, something simple like that. After a year in the Den under the tutelage of you and Carol, I feel like anybody who joins the Den, takes the classes, and does the work can’t fail to succeed. The only possible exception might be people who don’t have a basic grasp of English grammar — hard for them to succeed writing in English. Maybe you could have an intro quiz. Lol. Take this quiz to see if you have basic writing skills — and if you pass the quiz, then I guarantee you can succeed as a writer, and here’s what you’ll have when you finish this book. Something like that. Sheesh I’m running away with this idea, aren’t I? :) Lol, sorry! Feel free to ignore me, I’m a nut! I’m also a little high on cold medicine. ;)

  26. WritingNag says:

    I’m in agreement that something in between $10 and $29 would be inline with many people’s budgets. I generally don’t buy books that are $29.00 even if I think the content is well worth it. A mid-range price appeals to more people and then they would most likely recommend it to their writer friends. Looking forward to the final product!

  27. Hi Linda,

    While I’m not a prospect for this book, I thought I could add some perspective. A quick browse through my(ancient-but-still-useful) library revealed hardcover books such as Cameron Foote’s classic for copywriters, “The Business of Creativity” at $40, down to trade paperbacks on writing at $16 for straight text. Heavily-illustrated books on commercial design were similarly priced.

    Unfortunately for writers, Amazon has trained everyone to view books as essentially worthless, regardless of the caliber of the writing or value of the content. I’m guessing newbies might be willing to pay $15, tops, for your new book (but it’s only a guess).

    I read my first Kindle book this summer and to say that I found the user experience unpleasant is putting it kindly (no reflection on the author or the content). If I have to receive a book electronically, I much prefer to be able to download it as it better resembles a real book (with page numbers, formatting, etc.).

    That being said, I’m writing an ebooklet that I plan to sell as a Kindle. It’s just the way the market is right now.

    Hope this helped,
    Lois

    I will be hard-pressed to read another

  28. Emily says:

    I buy a fair amount of ebooks to read on my Kindle, and I’ve never paid more than $12. If I were to pay $29, I’d want a hardcover book.

  29. Hi Linda, As a enthusiast who is disorganized, I can suggest you charge $9.99. I signed up for your course, but haven’t read it yet. I’ve bought Amazon books that I haven’t read yet. And I’ve been planning to sign up for another writing course by an author I’ve simply heard great things about. She promises apt of feedback and only charges $150.
    I’m a deep believer in “the more you give, the more you get.” I don’t know what affiliate sales are :-).

  30. Pedro Mendes says:

    Hello,

    I think the reasons for going for the $9.99 are stronger than those for the higher price. Mainly you could go for volume, and help more people, still making money.
    Best,
    Pedro

  31. Chrisciolli says:

    What about selling it for 9.99 on Amazon without or with less extras & sellong it aa a download from your site with all the extras for a higher price perhaps pay anything over $15 or $20

  32. In my experience, lower-priced ebooks sell in greater volume and you receive a larger percentage of the sales from Amazon — as Stu rightly points out.

    I sometimes have a hard time paying even $9.99 for ebooks (especially from self-publishers), because the overhead rarely warrants that amount – and this is as an indie author myself.

    I’m not advising you price yourself down to $2.99! Most of the business ebooks I’ve been benefiting from lately have been priced in the $5-10 range, if that’s any help.

    • Thanks, Jennifer! I have to say, I HATE hearing people want to pay less for e-books because the overhead is lower. You’re not paying for overhead, ink and paper, or even the author’s time in compiling the book — you’re paying for the VALUE the book will bring you. If a novel entertains you for six hours or a nonfiction book gives you the skills you need to land the job of your dreams, what is that worth to a reader?

      Just my two cents…

  33. Andrea says:

    I’m in the “somewhere in between” camp. The Amazon commission is definitely a consideration but you also want to provide value and perceived value by charging enough.

    As for the exclusive bonus downloads, I care less about those. My personal experience for the most part is that I find out about “thought leaders” from their peers, perhaps do an e-course, get on their mailing lists, read a few newsletters, and then start deleting without reading before I finally unsubscribe due to overwhelm and repetitive content – though Copyblogger remains fresh and I often refer people there.

    That said, it is nice to get referrals to other experts and the option to unsubscribe is always there. I realize I’m being a little “stream of consciousness” here but it’s part of the feedback.

    Don’t assume that people with 9-5 jobs can afford more. We have bills too, and having returning to full time from freelance in the last few months, I’ve been on both sides recently. Maybe 2 options are the way to go? (Though Chris Guillebeau says that if you give 3 levels people will most often go with the second.) It’s absolutely something I’m interested in – and yours is a mailing list I’ve stuck with since at least last December, even though I don’t read every single email.

  34. John Holton says:

    I see $29.99, I think “No thanks, I can do without.” I see $9.99 and I’m interested.

  35. Alison says:

    Hi Linda,

    In doing a search on Amazon for “Freelance Writing” I get a ton of results, most way under $29. (And sadly, I’ve bought so many of them, and then found I had no time or couldn’t really get into them.)

    I’d love to jump into a freelance career, but I’m fighting my significant other, as he thinks my job is perfect. (It’s cushy and there are a TON of benefits.) If your book even briefly touches on how to deal with people who tell you that you should feel lucky to have a job nowadays, then I’ll be all over it, no matter what the cost.

    However, if you’re interested in getting new readers, I’d suggest $10 on Amazon. That would open up a great amount of people who do a quick search on Amazon and find new books on the subject to buy.

    Whatever you choose, good luck!

  36. Desire' says:

    Based on my reading and the discussion here, I think the book should sell for $9.99. Digital books are about selling in volume; the “sweet spot” for digital books, to my knowledge is $2.99. I would never recommend offering this book for $2.99! The content offered holds too much value.

    I think that many of your readers will belong to the ranks of the underemployed, professionals who have returned to the workplace and recent graduates. At $9.99, you get the benefit of making the book accessible to more potential buyers. We’re an economy in recovery, but working families and recent grads still need to count every penny.

  37. AK says:

    Why not experiment..in a very simple way? Put the bare bones Kindle download up on Amazon for $9.99, and also offer a “Platinum” version that can be downloaded from YOUR site for $29.99. See which one gets the most interest…

    • AK says:

      If you can customize the Kindle purchase receipt to include a discount code…maybe do an upsell there too… “Like the book, get the platinum download with this $10 off code: [Code]”

      • AK says:

        Oh…and so what if the code gets shared and you sell a boat load of platinum downloads at $19.99…still big “win win” right?

  38. Denise says:

    I’d pay up to $19.99, but with something in the $9.99 to $14.00 range, I wouldn’t have to think about it. Anything below $8 – $10, if I didn’t already read your blog, I might think was not quality.

    Also, my choices for the book cover – 1st is DREAM, 2nd is CAGE, and a distant third is ESCAPE.

  39. Amanda says:

    The book and bonuses sound incredible.

    There are some excellent comments. For my two cents I prefer $9.99 (or £9.99 as I’m in the UK) as that would be a bargain for what you are providing and give you the higher commission and larger reach. However, I would still purchase up to $19.99 (not more than £16 in the UK).

    I think if you are trying to increase your reach then a lower price point will achieve that and show that your writing is excellent quality. This will build your reputation particularly in the Kindle store.

    There is too much on Kindle that is poorly written rubbish. You will outshine them by far:)

  40. Jamie says:

    $29 is too much for me–I would want a hardcover for that, and I expect ebooks to be cheaper. Besides, like others have mentioned, there are too many other resources available for a cheaper price. The fact that there are freebies included would not motivate me at all–if I plunked down money, it would be for YOUR book, not the freebies–the freebies really just sound like gimmicks (so they would undermine your credibility and professionalism in my mind and make me LESS likely to buy).

    On the other hand, if it was priced under $10, that might also be a turnoff to me, because I would assume the book didn’t have much value.

    My guess would be that your sweet spot is somewhere between $12-15.

  41. So many good comments here already. Here’s my two cents, if it’s worth even that much.

    I hesitate to spend $29 on a hardcover, print book and there is no way I’d spent that much on an e-book. I would pay that for an online course, but as instructional as I’m sure your book is, it is still a book and is being marketed that way. The $29 price tag would be an immediate turn off for me.

    That being said, I know that you should be able to make something out of it and don’t want to “give away” too much. With Amazon taking a bigger chunk out of your cut at a higher price than $10, all things point to the $9.99 in my view.

  42. Kathy says:

    One of the good things about Amazon is that you can play around with price. A friend of mine, Jeff Korhan, recently published his 1st book about social marketing practices for small businesses – he did not self-publish. The ebook price is $11.99 and the hardback price is $21.27. Koran gave me a promotional copy but, I would have purchased the hard copy at $21,27.

    As a subscriber to both your list and Carol’s, I “discovered” John Soares – the 2nd edition of one of his books is $27.00 – and, that’s my next purchase.

    Whatever decision you make, knowing that you’re not locked in is a nice feature of selling on Amazon.

  43. Dawn says:

    It sounds like a valuable project that would be worth $29 as many have previously said and maybe some would pay that. The idea of giving an option to pay what you will would allow those who want to support your hard work by paying the full price and those who NEED it but can’t afford or won’t pay that price could also purchase it.
    I would pay 9.99 (possibly 14.99) only because I live on a strict budget and always look to get “more for less” but here is the biggest thing in my thinking…if you write to get paid MORE than to “help” people charge the BIG price. If you write because you feel that you have information of value that you want to SHARE with others BECAUSE you want to help them…charge less and sell more so you can HELP more people. ;) THAT I’m positive is what I would do.

  44. V S says:

    HI Linda,

    If this is available as hard copy, 12.99 to 14.99 may be conceivable, but digital is (I believe) most people’s preference, especially freelance writers. I think its a matter of competition. If someone sees your book at $29 and sees other books with similar topics and subject matter, they will purchase the less expensive books. I know, because I purchase several books for my kindle and expect to pay $7.99 or NO more than $9.99. It seems a shame for all the hard work that goes into the book, no doubt. But better to sell three copies at 9.99 then just one at $29. :) You have enough following that you’ll sell plenty!

  45. Laura Boeberitz says:

    Hi Linda. I have greatly enjoyed your morning motivation for writers. I am taking baby steps toward this endeavor. I would not pay $29.00 for a book. I agree with the others who suggest you sell the book for $9.99 and sell add-ons for a different price. People from all walks of life, not just people working nine to five would benefit from your experience this way.

  46. David Williams says:

    I’d go for the $9.99 as the higher price would make me think twice. I’m a struggling writer who is very short of cash and wouldn’t think of paying much more than $9.99 or £15.98 as it would be here. That’s a good price for a book in the UK.
    I think volume is what you should be after as your name would be spread wider and your reputation would grow. Then offer the extras via your website for anybody whose interested therefore making more profit on the extras by cutting out the middle man.

  47. Doreen says:

    Hi Linda,

    As someone who’s already left the rat race but is still in the beginning phases of a freelance writing/editing career, I would be unlikely to pay $29.99. But I would pay as much 19.99 (which is a lot for me right now), because I would view it as an investment.

    Hope that helps!

  48. Amyu says:

    I’m terrible with decisions Linda! All I can tell you is that I def wouldn’t pay 29.99 for it. Unless it’s something that would be updated constantly, because this kind of information (I’m guessing) changes quickly. I don’t know – I’d really have to review the book more closely. I might pay up to $14.99 or something like that. I do like the idea of selling for less to more people…wish I could be more helpful! Good luck
    Amy

  49. It seems the problem hinges on Amazon’s commission point. Another blogger who provides content similar (kind of…he wrote Refuse the Rat Race) charges something like $37 for each of his books, but doesn’t sell them through Amazon, only on his own site. Your content is always useful, and I feel that $10 is too low, but $29 seems a bit too high. Of course, if the bonus content is worth it, I’d pay it! However, that’s more than the cost of most hardback titles today. What if you aimed for a price point around $15? Of course, if that means Amazon is taking a 70% commission, that kills your earnings.

  50. I’d say go for $9.99 or $10…. At that price, it would be a no-brainer purchase for me. And I think lots of others would feel the same.

    I don’t think I’ve ever bought an eBook for more than $20… It’s not that I don’t value the content, but the pricepoint gets tricky if it seems to go over what I’d expect to pay for a physical book in a bookstore. Or maybe some of us are just cheap… EIther way, I’d recommend the lower price point. You’ll make less money per book, but I think you’ll sell a LOT more copies…

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