Diana Burrell and Linda Formichelli are veteran journalists and authors.
Diana has worked as a recipe developer, product reviewer, and writer for publications such as the Boston Globe, Clean Eating, and Cooks Illustrated.
Linda has written for over 150 magazines, from Pizza Today to Redbook, mostly on health, nutrition, and business management.
We met on Match.com—er, we mean at a writers’ group in Massachusetts in 1997, where Linda’s husband accidentally squirted ketchup on a man at the next table who was on a first date—and authored our first book together in 2003: The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success.
We started the Renegade Writer blog and website in 2006, and ten years later, revamped the whole shebang into Renegade Writer Press, where we publish books for writers and other smart people. By “smart people,” we also mean readers who enjoy well-written, plot-driven erotica, which we publish under our imprint That’s What She Said Press.
What We’re Awesome At
Okay, you don’t believe that and neither do we, so we’ll get real: Writing, of course. And ideas. We come up with lots and lots of ideas, which is why Renegade Writer Press already includes books in four different genres, with more coming soon.
We’re also passionate about helping people, and about getting our products into the hands of readers who need them in an ethical, caring way. We’d rather grow our business slowly and organically by reaching out to people who care about and need what we have to offer, than grow explosively by using huge incentives, misleading headlines, and gray-hat marketing tactics to trick people into joining our mission.
What We Suck At
Linda’s greatest weakness: She’s über-impulsive. When she comes up with an idea, she starts to implement it right away, and plugs away at it until she realizes her idea was, well, maybe not so good. Or until she gets bored of it.
As proof, just take a look at the many half-finished books on her hard drive, the abandoned magazine-writing wiki, the closed-down email group that let writers network with editors, the personal training/wellness coaching business she sank thousands into before realizing she wasn’t that into it, and the two businesses she had developed and never launched. (One business offered content marketing in the early 2000s, before content marketing was a “thing,” and the other offered profile-writing for prospective parents who were in the process of adopting a child.)
Luckily she counts all these as “learning experiences,” so she doesn’t feel too bad about them.
Diana, on the other hand, is über-cautious. While Linda jumps in, Diana can spend hours, days, months testing the waters with her big toe, especially if jumping in involves money. While she happens to be good at coming up with ideas, all the thinking and wondering and poking and prodding means that she frequently misses out on The Next Big Thing. But like Linda, she doesn’t feel too bad about her “flaw.” Her cautious, careful nature makes her well-suited to tasks like editing and recipe development, and when she does finally choose a path, watch out … she is prepared for whatever comes her way because she’s got an iron-clad contingency plan.
Together, we make a good team. While we may have different temperaments, we play well off each other and we share other values and qualities, such as fairness, a love of animals (especially cats), and a fifth-grader’s sense of toilet humor.