
I recently critiqued a list article for a client. A list article can be any collection of tips, products, and so on — five ways to lose weight, profiles of four entrepreneurs in a certain industry, a top-10 list, a round-up of several vacation spots, a bunch of product reviews, and so on. In this …
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Jan 30, 2012
Advice, Query letters, Writing

I offer query critiquing, and one of my recent clients kindly gave me permission to post her before-and-after here.
The writer’s original query is below — then my general comments and, finally, the revised version taking my comments into consideration.
What do you think of the original and revised queries? Is there anything you would have done …
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Jan 26, 2012
Query letters

A trade editor just told you the article you turned in was one of the best he’s ever read. A corporate writing client let you know that you’re the fastest writer she’s ever worked with. The editor at a consumer pub gave you kudos on your researching ability.
You do the happy dance, thank the client, …
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Jan 12, 2012
Advice, Marketing, Query letters

A key part of a successful query letter is the paragraph or two where you tell the editor who you are and why you’re the perfect person to write the idea you’re pitching. If you’re lucky, it will be, “I’ve written for The New Yorker, The Atlantic, Rolling Stone, and GQ. As for my experience …
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Dec 19, 2011
Advice, Query letters

I hear it almost every day from the new writers I mentor and teach in my e-course:
“I don’t have any clips, so how can I break in?”
“Does this article I wrote for a content mill count as a clip?”
“My clips are old. Can I use them?”
“Can’t I just write an article and …
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Dec 5, 2011
Advice, Marketing, Query letters