Think your peach defuzzer is the greatest product in the known universe, or rep a doctor who’s on the road to curing a formerly incurable disease? Then you’re probably signed up as an expert source on services like Help a Reporter (HARO) and ProfNet.
I use these services as just one of many tools in …… Click here to keep reading…
Jun 21, 2010 Marketing, Public relations, Rants, Sources
I offer to bust readers’ excuses for not pitching magazines — or, if they’re pitching, for approaching only low/no-pay pubs. (By the way, if you have an excuse you’d like me to bust, you can send it to lindaformichelli@gmail.com.)
Jessica wrote to me about her excuse: Contacting interviewees before I’ve gotten the assignment to get quotes …… Click here to keep reading…
Jun 7, 2010 Advice, Bust My Excuse, Interviewing, Query letters, Sources
Today I had to call a few retailers for a short piece I’m writing for the Boston Globe. Many of my freelancing colleagues hate talking to professors (“they’re too academic”), doctors (“they’re totally unreachable, and when you do get them, they can only spare a minute”) or corporate types (“jargon city!”).
For me, it’s mom-and-pop shops. …… Click here to keep reading…
